7 Free Marketing Tools to Promote Your Company

Has your company been in CAM Magazine?
Digital publications and electronic media have made it easier than ever to promote your company to an ever growing number of online users, and CAM Magazine online has several great, easy to use, online tools to help you market your company to your clients and prospects. CAM Magazine is published both in print and online and offers a complete online archive of every issue since November 2008, which can be accessed 24/7 by anyone seeking information on CAM or the many wonderful projects that CAM members have participated in throughout the region.

CAM Magazine Online Viewer

1. The Online Magazine Viewer
The CAM Magazine online viewer offers readers the ability to read CAM magazine exactly as one sees it in the printed format. Using the side navigation bars, along with the control icons at the bottom-center of the screen, readers can move page-by-page throughout the magazine or view a table of contents to jump to deeper sections throughout the magazine. To read pages close-up, simply click anywhere to zoom, and the page will automatically load an enlarged page to read. To un-zoom, click again, and the view will return to a normal magazine spread for easy browsing.

2. Sharing the Story 
Each month CAM Magazine features many companies and projects within its pages along with subcontractor lists, people, products and analysis on Michigan’s construction industry, and there is no easier way to share a particular story than with the SHARE button  located in the lower left hand corner of the screen. Use this tool to send your prospective client your latest project that was featured in CAM Magazine. By clicking the SHARE button users can select pages within the open publication to send directly to friends, clients, vendors, prospects or fellow employees via email.  Sharing the publication can also be done by simply copying the website address (http://www….),   from the top of the browser window and into an email.

3. Website Links & SEO
Website owners can easily add CAM Magazine article links onto their own websites by following the simple instructions listed above to copy and paste the website address into their own pages as a link. This direct linking of CAM Magazine articles can also greatly improve a companys SEO ranking by making it easier for internet search engines to validate content and establish related connections.

4. Printing Magazine Stories 
The CAM Magazine online viewer allows users to print any story found inside CAM Magazine onto their local in-office printer. This print tool  can be helpful for sharing important articles with employees, vendors and customers, or creating a presentation of a featured project or company to display at industry trade shows, events, or in a company lobby or office.

5. Download the PDF File 
Share a PDF file of a CAM Magazine article quickly and easily by clicking the PDF button in the lower right corner of the viewer.   Users can download the entire magazine onto their own computer, or select individual pages through the download interface.

6. Search CAM Magazine  
Using the built in search function,  located in the upper right hand corner of the CAM Magazine viewer, users can search for keywords, products, company names, or people that have appeared in CAM Magazine. Search results will appear for the publication that you currently have open, and will give you the option of searching the entire CAM Magazine archive of back issues that are available online.

7. CAM Magazine Back Issues
Most times extra issues of CAM Magazine are left over from a monthly print production run and can be used as hand-out promotional materials at your company’s office. Use them in your lobby, or to hand out to your customers or prospects. Extra copies of CAM Magazine are extremely limited so please contact the CAM Magazine office for availability.

8. CAM Magazine Custom Reprints
CAM offers high quality custom reprints of articles that appear in CAM Magazine which can be used to feature select projects or articles and offers the highest level of presentation available. Most reprints are 2 to 4-page, full color marketing pieces, that can be customized by removing advertising from within the articles, and adding additional company information on the covers. Options also include heavier paper stock, additional photos and custom cover options to promote your company or project as effectively as possible.

Popular uses include direct mailers and hand outs to customers, prospects, employees, vendors, or for use as promotional materials at industry trade shows.  Large posters can also be made of most CAM Magazine articles and are perfect for hanging in an office or lobby. Contact the CAM Magazine office for pricing and more information on custom made reprints of CAM Magazine articles.

CAM Magazine makes promoting your company, project, product or service, easy and effective. For more information on any of the above tips or services, please contact CAM Magazine via email, or by calling 248-972-1000.